Created in Bordeaux in 1946, Simone MAHLER as a brand bears the name its founder : an outstanding woman whose passion for beauty never relented.

Simone MAHLER was married to a chemical engineer and was initially drawn to medicine, before finally settling on aesthetics, which was more easily accessible to women in those days.
In 1939, she opened her first institute in an apartment in Bagnères de Bigorre.
In 1950, a second institute opened right in the centre of Bordeaux, then two others in Toulouse and Bayonne. Production of her products took an industrial turn, and Simone MAHLER revealed all her business talents, setting up a franchise policy back in the late 1960s.
The exclusive methods and treatments she created were to build the success of her institutes where generations of women have turned to this pioneer of modern aesthetics.

As every single woman is unique, the Simone MAHLER beauty salons have developed a personalised approach to beauty care. A comprehensive – tailor-made programme, based on a professional diagnosis, combining care and products, secures effective and lasting results.